Author

Robert D. Buzzell

17 books found

Cover of Marketing Im Zeitalter Der ,,Compunications

Marketing Im Zeitalter Der ,,Compunications

Robert D. Buzzell · First published 2013

Placeholder cover for Channel partnerships

Channel partnerships

Robert D. Buzzell · First published 1994

Cover of Global Marketing Management

Global Marketing Management

Robert D. Buzzell · First published 1992

Placeholder cover for PIMS research bibliography

PIMS research bibliography

Robert D. Buzzell · First published 1987

Cover of The PIMS principles

The PIMS principles

Robert D. Buzzell · First published 1987

Placeholder cover for Is vertical integration a profitable strategy?

Is vertical integration a profitable strategy?

Robert D. Buzzell · First published 1982

Placeholder cover for Are there "natural" market structures?

Are there "natural" market structures?

Robert D. Buzzell · First published 1979

Placeholder cover for Marketing costs in consumer goods industries

Marketing costs in consumer goods industries

Robert D. Buzzell · First published 1976

Placeholder cover for Market share, profitability and business strategy

Market share, profitability and business strategy

Robert D. Buzzell · First published 1974

Cover of Marketing

Marketing

Robert D. Buzzell · First published 1972

Placeholder cover for Marketing and marketing education

Marketing and marketing education

Robert D. Buzzell · First published 1972

Placeholder cover for Marketing research and information systems

Marketing research and information systems

Robert D. Buzzell · First published 1969

Placeholder cover for Mathematical models and marketing management

Mathematical models and marketing management

Robert D. Buzzell · First published 1964

Placeholder cover for Product innovation in food processing, 1954-1964

Product innovation in food processing, 1954-1964

Robert D. Buzzell · First published 1967

Placeholder cover for Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-1964

Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-1964

Robert D. Buzzell · First published 1966

Placeholder cover for Product profitability measurement and merchandising decisions

Product profitability measurement and merchandising decisions

Robert D. Buzzell · First published 1965

Placeholder cover for A basic bibliography on mathematical methods in marketing

A basic bibliography on mathematical methods in marketing

Robert D. Buzzell