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Roger A. Strang

5 books found

Cover of Promotion Planning Process

Promotion Planning Process

Roger A. Strang · First published 1980

Cover of The economic impact of cents-off coupons

The economic impact of cents-off coupons

Roger A. Strang · First published 1980

Cover of The promotional planning process

The promotional planning process

Roger A. Strang · First published 1980

The relationship between advertising and promotion in brand strategy

Roger A. Strang · First published 1975

Cover of Exploring the New Marketing

Exploring the New Marketing

Robert M. Fulmer, Roger A. Strang