B-To-B-MarkenführungMarco Schmidt, Carsten Baumgarth, Salima S. Douven, Jörg Freiling · First published 2010Open the Tome
Markenwirkungen in der AutomobilzulieferindustrieSalima S. Douven, P. D. Carsten Baumgarth · First published 2009Open the Tome
