AfterDaniel W Stewart, Melissa Fournier, Robb Astor, Anne-Marie Oomen, Rosemary Canfield, Diana Stover, Nora Liu Robinson, Melissa Seitz, Susan Odgers, Kirk Westphal · First published 2019Open the Tome
Strong Brands Strong RelationshipsSusan Fournier, Michael Breazeale, Jill Avery · First published 2015Open the Tome
A consumer-brand relationship framework for strategic brand managementSusan Fournier · First published 1994Open the Tome
