Author

Terence A. Shimp

10 books found

Cover of MindTap Marketing, 1 term (6 months) Printed Access Card for Andrews/Shimp's Advertising, Promotion and other aspects of Integrated Marketing Communications

MindTap Marketing, 1 term (6 months) Printed Access Card for Andrews/Shimp's Advertising, Promotion and other aspects of Integrated Marketing Communications

J. Craig Andrews, Terence A. Shimp · First published 2017

Cover of Shimp Promot Manmt/Markt Comm

Shimp Promot Manmt/Markt Comm

Terence A. Shimp · First published 1986

Cover of Bundle

Bundle

J. Craig Andrews, Terence A. Shimp · First published 2017

Cover of Custom Advertising and Promotion

Custom Advertising and Promotion

Terence A. Shimp, J. Craig Andrews · First published 2014

Cover of Custom Marketing Management

Custom Marketing Management

Terence A. Shimp, J. Craig Andrews · First published 2014

Cover of Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

Terence A. Shimp · First published 2006 · Latest edition 2010

Cover of Integrated Marketing Communication in Advertising and Promotion

Integrated Marketing Communication in Advertising and Promotion

Terence A. Shimp · First published 2010

Cover of Advertising, Promotion and Supplemental Aspects of Intergrated Marketing Communications

Advertising, Promotion and Supplemental Aspects of Intergrated Marketing Communications

Terence A. Shimp · First published 2000

Cover of Advertising, Promotion and Supplemental Aspects of IMC

Advertising, Promotion and Supplemental Aspects of IMC

Terence A. Shimp · First published 1997 · Latest edition 1999

Cover of Visaplus

Visaplus

Terence A. Shimp, George John · First published 1986