Advances in Luxury Brand ManagementJean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell · First published 2017Open the Tome
Advances in Corporate BrandingJohn M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf · First published 2016Open the Tome
Markenloyalität durch persönliche KommunikationTim Oliver Brexendorf · First published 2009Open the Tome
