Author

Vijay Mahajan

17 books found

Cover of Emerging Economy

Emerging Economy

Vijay Mahajan · First published 2016

Cover of Rise of Rural Consumers in Developing Countries

Rise of Rural Consumers in Developing Countries

Vijay Mahajan · First published 2016

Cover of Arab World Unbound

Arab World Unbound

Vijay Mahajan · First published 2012

Cover of Africa rising

Africa rising

Vijay Mahajan · First published 2008

Cover of The 86 percent solution

The 86 percent solution

Vijay Mahajan, Kamini Banga · First published 2005

Cover of Digital Marketing

Digital Marketing

Vijay Mahajan, Yoram Wind · First published 2002

Cover of Convergence marketing

Convergence marketing

Yoram Wind, Vijay Mahajan · First published 2001

An approach to assess the importance of brand equity in acquisition decisions

Vijay Mahajan · First published 1993

Placeholder cover for New product models

New product models

Vijay Mahajan · First published 1991

Cover of Models for innovation diffusion

Models for innovation diffusion

Vijay Mahajan · First published 1985

Placeholder cover for Modeling the diffusion of public policy innovations among the U.S. states

Modeling the diffusion of public policy innovations among the U.S. states

Vijay Mahajan · First published 1976

Cover of Accelerants for Growth in Africa

Accelerants for Growth in Africa

Cover of Africa

Africa

Cover of Africa Is Richer Than You Think

Africa Is Richer Than You Think

Cover of Brief Look at Economic Opportunity in Africa

Brief Look at Economic Opportunity in Africa

Cover of How Cell Phones and Banking Accelerate African Opportunity and Growth

How Cell Phones and Banking Accelerate African Opportunity and Growth

Cover of Identity, Diversity, and Africa's Markets

Identity, Diversity, and Africa's Markets