Men, motives, and markets [by] Wroe Alderson [and] Michael H. HalbertWroe Alderson · First published 1968Open the Tome
Dynamic marketing behavior, a functionalist theory of marketingWroe Alderson · First published 1965Open the Tome
Marketing Behavior and Executive Action; A Functionalist Approach to Marketing TheoryWroe Alderson · First published 1957Open the Tome
Merchandising requirements of the drug store packageWroe Alderson · First published 1932Open the Tome