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Magical Tome
- First published
- 2004
- Publisher
- Marketing Science Institute
- Pages
- 292 pages
- ISBN
- 9780965711449
Assessing marketing strategy performance
The outer archives are busy
About this book
"Offering a diverse set of approaches, from stock market response modeling to historical analysis, Assessing Marketing Strategy Performance aims to foster new and more effective thinking about the value of marketing and the productivity of marketing investments. It will be a valuable resource to those seeking to better understand marketing's role in the firm"--
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Pacing
Horror / Dark Elements
Romance
Spice Level
LGBTQ+ Representation
Social & Political Themes in Stories