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Author

Christine Moorman

11 books found

Cover of Strategic Market Management

Strategic Market Management

David A. Aaker, Christine Moorman · First published 2023

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Cover of Strategic Market Management 11E

Strategic Market Management 11E

Christine Moorman · First published 2021

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Cover of Customer Data and Privacy

Customer Data and Privacy

HBR, Timothy Morey, Andrew Burt, Christine Moorman, Thomas C. Redman · First published 2020

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Cover of Handbook on Customer Centricity

Handbook on Customer Centricity

Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee · First published 2019

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Cover of Assessing Marketing Strategy Performance (Marketing Science Institute (MSI))

Assessing Marketing Strategy Performance (Marketing Science Institute (MSI))

Christine Moorman and Donald R. Lehmann eds. · First published 2004

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Cover of Assessing marketing strategy performance

Assessing marketing strategy performance

Christine Moorman · First published 2004

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Placeholder cover for Competitive responses to external market information flows

Competitive responses to external market information flows

Christine Moorman · First published 1997

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Placeholder cover for The paradox of low quality and high use

The paradox of low quality and high use

Christine Moorman · First published 1995

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Placeholder cover for Walking the tightrope

Walking the tightrope

Christine Moorman · First published 1995

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Placeholder cover for Relationships between providers and users of market research

Relationships between providers and users of market research

Christine Moorman · First published 1993

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Placeholder cover for The Martin family

The Martin family

Christine H. Moorman · First published 1980

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