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Magical Tome

Cover of Strategic Market Management
First published
1984
Publisher
Wiley & Sons, Incorporated, John
Pages
352 pages
ISBN
9781119802792

Strategic Market Management

The outer archives are busy

by David A. Aaker, Christine Moorman

About this book

In the 1930s, Sears and Montgomery Ward were approximately equal in sales, profits, capability, and potential.

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