Author

David A. Aaker

14 books found

Brand leadership

David A. Aaker, Erich Joachimsthaler · First published 2000 · Latest edition 2009

Brand Portfolio Strategy

David A. Aaker · First published 2004

Cover of Strategic market management

Strategic market management

David A. Aaker · First published 1984 · Latest edition 2004

Cover of Construir Marcas Poderosas / Building Strong Brands

Construir Marcas Poderosas / Building Strong Brands

David A. Aaker · First published 2003

Cover of Developing Business Strategies

Developing Business Strategies

David A. Aaker · First published 1984 · Latest edition 2001

Cover of Stategic Marketing Management

Stategic Marketing Management

David A. Aaker · First published 2001

Cover of Essentials of marketing research

Essentials of marketing research

V. Kumar, David A. Aaker, George S. Day · First published 1999

Cover of Building Strong Brands

Building Strong Brands

David A. Aaker · First published 1996

Brand equity

David A. Aaker · First published 1995

Managing brand equity

David A. Aaker · First published 1991

Cover of Marketing research

Marketing research

David A. Aaker, George S. Day · First published 1980

Cover of Advertising management

Advertising management

David A. Aaker · First published 1975

Cover of Consumerism

Consumerism

David A. Aaker · First published 1971

Cover of Multivariate analysis in marketing

Multivariate analysis in marketing

David A. Aaker · First published 1971