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Magical Tome

Cover of Brand leadership
First published
2000
Publisher
Simon & Schuster, Limited
Pages
368 pages
ISBN
9781471104374

Brand leadership

The outer archives are busy

by David A. Aaker, Erich Joachimsthaler

About this book

In May 1931, Neil McElroy, who later rose to be a successful CEO of Procter & Gamble (P&G) and still later became the U.S. secretary of defense, was a junior marketing manager responsible for the advertising for Camay soap.

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