Marketing AnalyticsRobert W. Palmatier, Frank Germann, J. Andrew Petersen · First published 2022Open the Tome
Handbook on Customer CentricityRobert W. Palmatier, Christine Moorman, Ju-Yeon Lee · First published 2019Open the Tome
The Intelligent Marketer’s Guide to Data PrivacyRobert W. Palmatier, Kelly D. Martin · First published 2019Open the Tome
Customer Engagement MarketingRobert W. Palmatier, V. Kumar, Colleen M. Harmeling · First published 2017Open the Tome
Marketing Channel StrategyRobert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary · First published 2016Open the Tome
