Back to Results
—out of 5—out of 5—out of 5—out of 5—out of 5—out of 5
Magical Tome
- First published
- 2009
- Publisher
- Palgrave Macmillan
- ISBN
- 9780230250062
Building brand authenticity
The outer archives are busy
About this book
"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity"--Provided by publisher.
Match Score
Create a free account to see Match Scores on books the community has marked — once you’ve set your preferences.
Create free accountMarks of the Realm
Marks left by readers of this tome
No community marks yet — be the first to inscribe this tome.
Pacing
Horror / Dark Elements
Romance
Spice Level
LGBTQ+ Representation
Social & Political Themes in Stories