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Author

Michael Beverland

7 books found

Cover of Very Short, Fairly Interesting and Reasonably Cheap Book about

Very Short, Fairly Interesting and Reasonably Cheap Book about

Michael Beverland, Pinar Cankurtaran · First published 2025

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Cover of Brand Management

Brand Management

Michael Beverland · First published 2018

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Cover of Cultural Heritage

Cultural Heritage

Adriana Campelo, Laura Reynolds, Adam Lindgreen, Michael Beverland · First published 2018

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Cover of Building brand authenticity

Building brand authenticity

Michael Beverland · First published 2009

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Cover of Projecting Authenticity Through Advertising

Projecting Authenticity Through Advertising

Beverland, Michael B., Lindgreen, Professor Adam, Vink, Michiel W. · First published 2008

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Cover of Branding in Industrial Markets

Branding in Industrial Markets

Michael Beverland, Adam Lindgreen, Julie Napoli · First published 2007

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Cover of Why women shop

Why women shop

Stella Minahan, Michael Beverland · First published 2005

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