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Magical Tome

Cover of The new emerging market multinationals
First published
2012
Publisher
McGraw-Hill Companies, The
Pages
320 pages
ISBN
9780071782906

The new emerging market multinationals

The outer archives are busy

by Rajeev Batra

About this book

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"--Jacket.

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