Author

Rajeev Batra

12 books found

Cover of Password Book

Password Book

Batra BATRA RAJEEV · First published 2021

Cover of Leveraging consumer psychology for effective health communications

Leveraging consumer psychology for effective health communications

Rajeev Batra · First published 2011

Cover of The psychology of design

The psychology of design

Rajeev Batra, Colleen M. Seifert, Diann Brei · First published 2015

Cover of The new emerging market multinationals

The new emerging market multinationals

Rajeev Batra · First published 2012

Cover of Persuasive imagery

Persuasive imagery

Rajeev Batra · First published 2003

Cover of Persuasive Imagery

Persuasive Imagery

Linda M. Scott, Rajeev Batra · First published 2003

Cover of The New direct marketing

The New direct marketing

Rajeev Batra, David Shepard Associates, David Associates Shepard · First published 1990

Cover of Marketing issues in transitional economies

Marketing issues in transitional economies

Rajeev Batra · First published 1999

Cover of Advertising management

Advertising management

Rajeev Batra · First published 1996

Cover of Cable TV advertising

Cable TV advertising

Rajeev Batra, Rashi Glazer · First published 1989

Placeholder cover for The "Hierarchy of advertising effects"

The "Hierarchy of advertising effects"

Rajeev Batra · First published 1986

Placeholder cover for Identifying opportunities for repetition minimization

Identifying opportunities for repetition minimization

Rajeev Batra · First published 1984