LorePath
  • Browse
  • ·FAQ
Back to Results

Magical Tome

Cover of Marketing Management
First published
2016
Publisher
Pearson Education
ISBN
9781292092621

Marketing Management

The outer archives are busy

by Philip Kotler, Kevin Lane Keller

About this book

For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices.Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Match Score

Create a free account to see Match Scores on books the community has marked — once you’ve set your preferences.

Create free account

Marks of the Realm

Marks left by readers of this tome

No community marks yet — be the first to inscribe this tome.

Pacing

—out of 5

Horror / Dark Elements

—out of 5

Romance

—out of 5

Spice Level

—out of 5

LGBTQ+ Representation

—out of 5

Social & Political Themes in Stories

—out of 5

Inscribe Your Rating

Mark this tome across each content category