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Magical Tome

Cover of The global market
First published
2004
Publisher
Wiley & Sons, Incorporated, John
Pages
432 pages
ISBN
9780470250945

The global market

The outer archives are busy

by John A. Quelch, Rohit Deshpande

About this book

In 1983, the Harvard Business Review published an article entitled "The Globalization of Markets" by Harvard Business School professor Theodore Levitt.

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