How to invest in E-commerce stocks

About this book

The opportunities are incredible. The risks are high. Investment in the electronic commerce industry isn't for everybody, but for those willing to put their money in this fast-paced growth sector, the rewards can be immense. In How to Invest in E-Commerce Stocks, research analyst Bill Burnham, who pioneered the study of the electronic commerce industry from an investor's perspective, offers the information and guidance you need to maximize your investment return and avoid costly mistakes. With more than 100 charts, graphs, and side-bars, and a clear, concise style, Burnham opens to you a full perspective on the breadth and depth of the industry. You'll become familiar with the five major sectors of the e-commerce industry: Security, Electronic Payments, Financial Services Software, Business Commerce Software, and Commerce Content. You'll understand the structure of each and what sub-sectors it contains ... examine an index of the forty-eight leading firms in the industry ... and learn the eight essential aspects to consider when evaluating each sector's investment possibilities. Most importantly, Burnham delineates the four commandments for investing in the e-commerce community that can help prevent catastrophic financial loss. Outlining the long-term evolution of the industry, he guides investors in establishing an "early warning system" to rapidly assess the impact of short-term events and trends on a particular company's long-term growth and earnings potential.