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Magical Tome

Cover of Research in marketing
First published
1978
Publisher
Jai Press
Pages
282 pages
ISBN
0762302844

Research in marketing

The outer archives are busy

by Jagdish N. Sheth, Atul Parvatiyar

About this book

Businesses are seeking synergies in interfirm relationships as a response to competitive standards that place a premium on quality, variety, customization, convenience, and timeliness (Carnevale, 1991).

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