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Magical Tome

Cover of Handbook of services marketing and management
First published
1999
Publisher
SAGE Publications, Incorporated
Pages
536 pages
ISBN
9781412973649

Handbook of services marketing and management

The outer archives are busy

by Teresa A. Swartz, Dawn Iacobucci

About this book

Yogi Berra, philosopher and baseball great, once said "you can observe a lot just by watching."

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