Author

Dawn Iacobucci

16 books found

Cover of Consumer Behavior

Consumer Behavior

Ayalla Ruvio, Dawn Iacobucci · First published 2022

Cover of Continuing to Broaden the Marketing Concept

Continuing to Broaden the Marketing Concept

Dawn Iacobucci · First published 2020

Cover of Bundle

Bundle

Dawn Iacobucci · First published 2017

Cover of Marketing Management, Loose-Leaf Version

Marketing Management, Loose-Leaf Version

Dawn Iacobucci · First published 2017

Cover of Marketing Management

Marketing Management

Dawn Iacobucci · First published 2014

Cover of Marketing Models

Marketing Models

Dr. Dawn Iacobucci · First published 2014

Cover of MM

Mm

Dawn Iacobucci · First published 2011

Cover of Mediation analysis

Mediation analysis

Dawn Iacobucci · First published 2008

Cover of MM4

Mm4

Dawn Iacobucci · First published 2008

Cover of Consumers in Cyberspace

Consumers in Cyberspace

Dawn Iacobucci · First published 2003

Cover of Kellogg on marketing

Kellogg on marketing

Dawn Iacobucci · First published 2000 · Latest edition 2001

Cover of Marketing research

Marketing research

Gilbert A. Churchill, Dawn Iacobucci · First published 1976 · Latest edition 2001

Cover of Methodological and Statistical Concerns of the Experimental Behavioral Researcher

Methodological and Statistical Concerns of the Experimental Behavioral Researcher

Dawn Iacobucci · First published 2001

Cover of Handbook of services marketing and management

Handbook of services marketing and management

Teresa A. Swartz, Dawn Iacobucci · First published 1999

Placeholder cover for Measurement quality issues in dyadic models of relationships

Measurement quality issues in dyadic models of relationships

Dawn Iacobucci · First published 1997

Cover of Networks in marketing

Networks in marketing

Dawn Iacobucci · First published 1996