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Magical Tome

Cover of Marketing research
First published
2010
Publisher
South-Western Cengage Learning
Pages
604 pages
ISBN
9781439081013

Marketing research

The outer archives are busy

by Gilbert A. Churchill, Dawn Iacobucci

About this book

This book attempts to serve both the marketing manager and marketing researchers through its basic organization around the stages of the research process: formulate the problem, determine the research design, design the data-collection methid and forms, design the sample and collect the data, analyze and interpret the data, and prepare the research report.

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