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—out of 5—out of 5—out of 5—out of 5—out of 5—out of 5
Magical Tome
- First published
- 2015
- Publisher
- Wiley & Sons, Incorporated, John
- ISBN
- 9781119209867
The wallet allocation rule
The outer archives are busy
About this book
"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet. Managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands."--
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Pacing
Horror / Dark Elements
Romance
Spice Level
LGBTQ+ Representation
Social & Political Themes in Stories