Profit maximization through customer relationship marketingLerzan Aksoy, Timothy L. Keiningham, David Bejou · First published 2007Open the Tome
Customer lifetime valueDavid Bejou, Timothy L. Keiningham, Lerzan Aksoy · First published 2006Open the Tome
Loyalty mythsTimothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard · First published 2005Open the Tome
Return on qualityRoland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham · First published 1993Open the Tome
