Instructor's resource book to accompany Rust/Zahorik/Keining Service marketingRoland T. Rust · First published 1996Open the Tome
Handbook of Service Marketing ResearchRoland T. Rust, Ming-Hui Huang · First published 2014Open the Tome
Customer equity managementRoland T. Rust, Katherine N. Lemon, DAS NARAYANDAS · First published 2004Open the Tome
Driving customer equityRoland T. Rust, Roland Rust, Valarie Zeithaml, Katherine Lemon · First published 2000Open the Tome
Return on qualityRoland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham · First published 1993Open the Tome
EEG response to advertisements in print and broadcast mediaRoland T Rust · First published 1985Open the Tome
An audience flow model of television viewing behaviorRoland T. Rust · First published 1981Open the Tome
