Profit maximization through customer relationship marketingLerzan Aksoy, Timothy L. Keiningham, David Bejou · First published 2007Open the Tome
Customer lifetime valueDavid Bejou, Timothy L. Keiningham, Lerzan Aksoy · First published 2006Open the Tome
Customer Relationship Management in Electronic MarketsGopalkrishnan R. Iyer, David Bejou · First published 2004Open the Tome
