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Author

Gopalkrishnan R. Iyer

5 books found

Cover of Capturing customer equity

Capturing customer equity

David Bejou, Gopalkrishnan R. Iyer · First published 2006

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Cover of Customer Relationship Management in Electronic Markets

Customer Relationship Management in Electronic Markets

Gopalkrishnan R. Iyer, David Bejou · First published 2004

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Cover of Teaching International Business

Teaching International Business

Gopalkrishnan R. Iyer · First published 2000

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Cover of Marketing Challenges in the Transition Economies of Europe, Baltic States and the CIS

Marketing Challenges in the Transition Economies of Europe, Baltic States and the CIS

Gopalkrishnan R. Iyer · First published 1999

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Cover of Marketing challenges in transition economies of Europe, Baltic States, and the C.I.S.

Marketing challenges in transition economies of Europe, Baltic States, and the C.I.S.

Gopalkrishnan R. Iyer · First published 1999

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