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Magical Tome

Cover of Customer Relationship Management in Electronic Markets
First published
2004
Publisher
Best Business Books
Pages
124 pages
ISBN
9780789019448

Customer Relationship Management in Electronic Markets

The outer archives are busy

by Gopalkrishnan R. Iyer, David Bejou

About this book

SUMMARY. Customer relationship management, or CRM, has found increased attention in both the academic and managerial worlds of marketing in recent years.

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