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Author

Terry G. Vavra

5 books found

Cover of The Influence of Advertising's Affective Qualities on Consumer Response

The Influence of Advertising's Affective Qualities on Consumer Response

Alvin J Silk, Terry G Vavra · First published 2018

Cover of Loyalty myths

Loyalty myths

Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard · First published 2005

Cover of Customer satisfaction measurement simplified

Customer satisfaction measurement simplified

Terry G. Vavra · First published 2001

Cover of Improving your measurement of customer satisfaction

Improving your measurement of customer satisfaction

Terry G. Vavra · First published 1997

Cover of Aftermarketing

Aftermarketing

Terry G. Vavra · First published 1992