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Magical Tome

Cover of Cases on branding strategies and product development
First published
2015
Publisher
Business Science Reference, An Imprint of IGI Global
Pages
417 pages
ISBN
9781466673939

Cases on branding strategies and product development

The outer archives are busy

by Sarmistha Sarma, Sukhvinder Singh

About this book

"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--

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