Global Observations on the Interplay Between Service Quality and Customer DelightSarmistha Sarma, Neha Gupta · First published 2022Open the Tome
Cases on Global Marketing of Financial Products and ServicesShilpa Narang, Sarmistha Sarma · First published 2020Open the Tome
Global Observations of the Influence of Culture on Consumer Buying BehaviorSarmistha Sarma · First published 2017Open the Tome
Cases on branding strategies and product developmentSarmistha Sarma, Sukhvinder Singh · First published 2015Open the Tome
