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Magical Tome

Cover of Essentials of marketing
First published
1998
Publisher
McGraw-Hill Publishing Co.
Pages
456 pages
ISBN
9780077094379

Essentials of marketing

The outer archives are busy

by Geoff Lancaster, Lester Massingham

About this book

Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.

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