Author

Lester Massingham

9 books found

Cover of Transforming Leaders

Transforming Leaders

Clive Smallman, Lester Massingham · First published 2021

Cover of Essentials of Marketing Management

Essentials of Marketing Management

Geoffrey Lancaster, Lester Massingham · First published 2010

Cover of Essentials of marketing

Essentials of marketing

Geoffrey A. Lancaster, Lester Massingham · First published 1998 · Latest edition 2007

Cover of Marketing Management

Marketing Management

Geoffrey A. Lancaster, Lester Massingham · First published 2001

Cover of Strategic marketing planning and evaluation

Strategic marketing planning and evaluation

Lester Massingham, Geoff Lancaster · First published 1996

Cover of Marketing Case Studies

Marketing Case Studies

Lester Massingham, Geoffrey A. Lancaster · First published 1995

Placeholder cover for The essence of marketing

The essence of marketing

Lester Charles Massingham · First published 1992

Cover of Mini cases in marketing

Mini cases in marketing

Lester Massingham, Geoff A. Lancaster · First published 1991

Cover of Marketing Mini Casebook

Marketing Mini Casebook

Lester Massingham, Geoff Lancaster · First published 1990