Author

Geoffrey A. Lancaster

12 books found

Cover of Essentials of marketing

Essentials of marketing

Geoffrey A. Lancaster, Lester Massingham · First published 2007

Cover of Research Methods in Management

Research Methods in Management

Geoffrey A. Lancaster · First published 2007

Cover of Strategic Marketing Planning and Evaluation

Strategic Marketing Planning and Evaluation

Geoffrey A. Lancaster, Laster Massinghan · First published 2007

Cover of Marketing fundamentals, 2004-2005

Marketing fundamentals, 2004-2005

Geoff Lancaster, Frank Withey, Geoffrey A. Lancaster · First published 2004

Cover of Marketing

Marketing

Geoffrey A. Lancaster · First published 1998 · Latest edition 2002

Cover of Marketing management

Marketing management

Geoffrey A. Lancaster · First published 1998

Cover of Marketing fundamentals

Marketing fundamentals

Geoff Lancaster, Ruth Ashford, Frank Withey, Geoffrey A. Lancaster · First published 2000

Cover of Selling and Sales Management Lecturers Guide

Selling and Sales Management Lecturers Guide

David Jobber, Geoffrey A. Lancaster · First published 1997

Cover of Marketing Case Studies

Marketing Case Studies

Lester Massingham, Geoffrey A. Lancaster · First published 1995

Cover of The marketing primer

The marketing primer

Geoffrey A. Lancaster · First published 1988

Cover of Forecasting for Sales and Materials Management

Forecasting for Sales and Materials Management

Geoffrey A. Lancaster, Robert A. Lomas · First published 1985

Cover of Sales technique and management

Sales technique and management

Geoffrey A. Lancaster, Geoffrey Lancaster, David Jobber · First published 1985