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Magical Tome

Cover of Strategic marketing management 1996-97
First published
1996
Publisher
Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
Pages
371 pages
ISBN
9780750629140

Strategic marketing management 1996-97

The outer archives are busy

by Paul Fifield

About this book

Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practical examples and case studies.

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