Author

Paul Fifield

12 books found

Cover of Marketing strategy

Marketing strategy

Paul Fifield · First published 1992

Cover of Difference Between Marketing and Markets

Difference Between Marketing and Markets

Paul Fifield · First published 2008

Cover of Marketing Strategy Masterclass

Marketing Strategy Masterclass

Paul Fifield · First published 2008

Cover of Strategic Marketing Management, Planning and Control

Strategic Marketing Management, Planning and Control

Colin Gilligan, Paul Fifield · First published 1999

Cover of Strategic Marketing Management, 1998-99

Strategic Marketing Management, 1998-99

Paul Fifield, Colin Gilligan · First published 1998

Cover of Diploma Case Study Book 98/99

Diploma Case Study Book 98/99

Paul Fifield · First published 1998

Cover of International marketing strategy 1997-98

International marketing strategy 1997-98

Fifield, Paul Fifield · First published 1998

Cover of International Marketing Strategy, 1998-99

International Marketing Strategy, 1998-99

Paul Fifield, Keith Lewis · First published 1998

Cover of Strategic marketing management 1996-97

Strategic marketing management 1996-97

Paul Fifield · First published 1996

Cover of International marketing strategy

International marketing strategy

Paul Fifield · First published 1995

Cover of Strategic Marketing Management

Strategic Marketing Management

Paul Fifield · First published 1995

Placeholder cover for The effect of cultural values on consumer choice behaviour in Western Europe and the resulting segmentation of the market

The effect of cultural values on consumer choice behaviour in Western Europe and the resulting segmentation of the market

Paul C. Fifield · First published 1985