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Magical Tome

Cover of Marketing Research That Pays Off
First published
1997
Publisher
Routledge
Pages
270 pages
ISBN
9781306718295

Marketing Research That Pays Off

The outer archives are busy

by Larry Percy

About this book

In the 40 years since Henry Brenner's original casebook Marketing Research Pays Off was published in 1955, a great deal has changed in the world of marketing and research.

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