Author

Larry Percy

12 books found

Cover of Marketing Communications

Marketing Communications

John R. Rossiter, Larry Percy, Lars Bergkvist · First published 2018

Cover of Strategic Advertising Management

Strategic Advertising Management

Visiting Professor Larry Percy · First published 2016

Cover of Strategic Integrated Marketing Communications 2e

Strategic Integrated Marketing Communications 2e

Larry Percy · First published 2014

Cover of GIS Programming

GIS Programming

Zhi-Jun Liu, David Percy, Larry V. Stanislawski · First published 2009

Strategic brand management

Richard Elliott, Larry Percy · First published 2007

Cover of Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications

Larry Percy · First published 2007

Cover of Strategic advertising management

Strategic advertising management

Larry Percy, Richard Elliott · First published 2001 · Latest edition 2005

Cover of Marketing Research That Pays Off

Marketing Research That Pays Off

Larry Percy · First published 1997

Cover of Strategies for implementing integrated marketing communications

Strategies for implementing integrated marketing communications

Larry Percy · First published 1997

Cover of Advertising and consumer psychology

Advertising and consumer psychology

Larry Percy, Arch G. Woodside · First published 1983

Cover of Advertising strategy

Advertising strategy

Larry Percy · First published 1980

Placeholder cover for Essays on career education

Essays on career education

Sidney Percy Marland, Larry McClure, Carolyn M. Buan · First published 1973