Marketing CommunicationsJohn R. Rossiter, Larry Percy, Lars Bergkvist · First published 2005 · Latest edition 2018Open the Tome
Advertising communications & promotion managementJohn R. Rossiter · First published 1996Open the Tome
Visual and psycholinguistic mechanical variables as predictors of starch scoresJohn R. Rossiter · First published 1981Open the Tome
Attitude change through visual imagery in advertisingJohn R. Rossiter · First published 1979Open the Tome
Children's dispositions toward proprietary drugs and the role of TV drug advertisingJohn R. Rossiter · First published 1979Open the Tome
Reliability of psycholinguistic analysis of advertisingJohn R. Rossiter · First published 1979Open the Tome
