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Magical Tome
- First published
- 2002
- Publisher
- Division of Research, Harvard Business School
Control systems for customer behavior
The outer archives are busy
About this book
Can customers be motivated to act in ways that promote high quality and low cost for the firm? Systems for shaping employee behavior have a long and fairly successful history. Our research suggests that similar thinking can be put to work to help shape customer behavior.
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Pacing
Horror / Dark Elements
Romance
Spice Level
LGBTQ+ Representation
Social & Political Themes in Stories