The big idea

About this book

From the billionaire adman and television host who brings the fascinating stories of America’s most creative and successful entrepreneurs into our homes every night on CNBC, come step-by-step strategies for anyone who has ever dreamt of following through on creating their own business. From “the Aha! moment” to taking the leap (“Why Make Someone Else Rich?”), Deutsch cheers aspiring entrepreneurs along every step of the way. Starting out with how to look for opportunities (“There’s Gotta Be a Better Way!”) all the way through to keeping what you’ve created going and growing, each stage of the journey will be illustrated by an invaluable lesson learned by one of the hundreds of entrepreneurs who have appeared on The Big Idea. With Donny’s irrepressible energy and enthusiasm providing the engine, Donny Deutsch’s Big Idea will be the long-awaited, high-profile how-to for entrepreneurs from inventors to artists, marketers to producers, teenagers to retirees, as Americans look to pursue their dreams and control their destinies.