Author

Alexander Chernev

18 books found

Cover of Marketing Management - Theory and Practice, 2nd Edition

Marketing Management - Theory and Practice, 2nd Edition

Alexander Chernev · First published 2025

Cover of Strategic Marketing Management, 11th Edition

Strategic Marketing Management, 11th Edition

Alexander Chernev · First published 2025

Cover of Kellogg on Marketing

Kellogg on Marketing

Alexander Chernev, Philip Kotler · First published 2023

Cover of Mastering the Case Interview, 10th Edition

Mastering the Case Interview, 10th Edition

Alexander Chernev · First published 2023

Cover of Customer Science

Customer Science

Alexander Chernev · First published 2022

Strategic Brand Management, 3rd Edition

Alexander Chernev · First published 2020

Cover of The Marketing Plan Handbook, 6th Edition

The Marketing Plan Handbook, 6th Edition

Alexander Chernev · First published 2020

Cover of Strategic marketing management

Strategic marketing management

Alexander Chernev · First published 2008 · Latest edition 2019

Cover of Strategic Marketing Management, 9th Edition

Strategic Marketing Management, 9th Edition

Alexander Chernev, Philip Kotler · First published 2018

Cover of The Marketing Plan Handbook, 5th Edition

The Marketing Plan Handbook, 5th Edition

Alexander Chernev · First published 2018

Cover of The Business Model

The Business Model

Alexander Chernev · First published 2017

Cover of Strategic Marketing Management 7th Edition

Strategic Marketing Management 7th Edition

Alexander Chernev · First published 2012

Cover of The Marketing Plan Handbook

The Marketing Plan Handbook

Alexander Chernev · First published 2011

Cover of Strategic Marketing Analysis

Strategic Marketing Analysis

Alexander Chernev · First published 2006 · Latest edition 2007

Cover of Essential Marketing Concepts and Frameworks

Essential Marketing Concepts and Frameworks

Alexander Chernev · First published 2006

Cover of Essential Marketing Frameworks and Concepts

Essential Marketing Frameworks and Concepts

Alexander Chernev · First published 2005

Cover of Mastering the Job Interview

Mastering the Job Interview

Alexander Chernev · First published 2004

Cover of Mastering the Case Analysis

Mastering the Case Analysis

Alexander Chernev · First published 2004