Legends in Marketing : George S. DayJagdish N. Sheth, David Aaker, Allan D. Shocker, V. Kumar, Frederick Webster · First published 2016Open the Tome
Determining the competitive structure of product-marketsAllan D. Shocker · First published 1990Open the Tome
Mtʻxleobis emanacʻiaBadri Ambrosis-że Šarvaże, Rajendra K. Srivastava, Allan D. Shocker · First published 1982Open the Tome
Analytic approaches to product and marketing planningAllan D. Shocker · First published 1979Open the Tome
Multi-attribute approaches for product concept evaluation and generationAllan D. Shocker · First published 1977Open the Tome
