Sprint selling & turbo-charged market developmentBenson P. Shapiro, Harvard Business School · First published 2002Open the Tome
Business marketing strategyV. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarity · First published 1994Open the Tome
Marketing management readingsBenson P. Shapiro, Robert J. Dolan, John A. Quelch · First published 1985Open the Tome
Marketing Management Vol. 2Benson P Shapiro, Robert J Dolan, John A Quelch · First published 1985Open the Tome
