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Dominique M. Hanssens

5 books found

Cover of Marketing and Firm Value

Marketing and Firm Value

Shuba Srinivasan, Dominique M. Hanssens · First published 2022

Cover of Handbook of Marketing Analytics

Handbook of Marketing Analytics

Natalie Mizik, Dominique M. Hanssens · First published 2018

Cover of Long-Term Impact of Marketing

Long-Term Impact of Marketing

Dominique M. Hanssens · First published 2018

Cover of Market response models

Market response models

Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz · First published 1989 · Latest edition 2003

Placeholder cover for Diagnostic maps for product line monitoring

Diagnostic maps for product line monitoring

Dominique M. Hanssens · First published 1989