Author

Leonard J. Parsons

9 books found

Cover of Remembering Antônia Teixeira

Remembering Antônia Teixeira

Mikeal C. Parsons, João B. Chaves, Bill J. Leonard · First published 2023

Cover of Market response models

Market response models

Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz · First published 1989 · Latest edition 2003

Cover of Marketing management

Marketing management

Douglas J. Dalrymple, Leonard J. Parsons · First published 1981 · Latest edition 2000

Placeholder cover for Using microcomputers in marketing

Using microcomputers in marketing

Leonard J. Parsons · First published 1986

Cover of Instructor's manual with transparency masters to accompany 'Marketing management , text and cases'

Instructor's manual with transparency masters to accompany 'Marketing management , text and cases'

William J. Qualls, Douglas J. Dalrymple, Leonard J. Parsons · First published 1980

Cover of Marketing models and econometric research

Marketing models and econometric research

Leonard J. Parsons · First published 1976

Placeholder cover for The impact of advertising on the aggregate consumption function

The impact of advertising on the aggregate consumption function

Leonard J. Parsons · First published 1974

Placeholder cover for Setting advertising appropriations: decision models and econometric research

Setting advertising appropriations: decision models and econometric research

Leonard J. Parsons · First published 1973

Placeholder cover for Marketing models

Marketing models

Ralph L. Day, Leonard J. Parsons · First published 1971