Analysis for marketing planningDonald R. Lehmann, Russell S. Winer · First published 1988Open the Tome
Product managementDonald R. Lehmann, Russell S. Winer, Donald Lehmann, Russell Winer · First published 1994 · Latest edition 2001Open the Tome
Development of distinct choice process segments over timeDonald R. Lehmann · First published 1980Open the Tome
An empirical study of information acquisition over timeDonald R. Lehmann · First published 1979Open the Tome
Individual differences in search behavior and recall of package information on a non-durableDonald R. Lehmann · First published 1979Open the Tome
Consumer rule following and rule switching behaviorDonald R. Lehmann · First published 1977Open the Tome
Nutritional knowledge, attitudes and food consumption patterns of U.S. female heads of householdsDonald R. Lehmann · First published 1976Open the Tome
Market structure modeling via clustering and discriminant analysisDonald R. Lehmann · First published 1970Open the Tome
